During the 30th Santa Margherita Forum, Scenari Immobiliari in collaboration with Titiro Digital, presented the research “Technology: leverage for the residential of the future”. The research results outline exciting prospects for real estate, which seems to have identified smart buildings as a promising market.
Considering the research, the surplus value generated on assets by an overall redevelopment range between +6.5% and +17.5% of the price of high-quality real estate. An increase that sees a contribution of more than 20% precisely from the application and management of technology.
Technology generating real estate value
Shifting the focus to the commercial aspects, referring to data from the main Italian cities, real estate redevelopment (which includes maintenance, renovation, or technological implementation aimed at managing the housing units) can increase the unit sales value from 6.5% up to 17.5%. Within this share of surplus value, more than a fifth is attributable to technological and management implementation, with an investment that has become a qualifying element, not only for the possible efficiency of the components but for the communicative and commercial strength.
Titiro Digital: easy smart building
As Francesca Cassani, Managing Director of Titiro Digital, explained in the presentation: “the most important step to take today is to change the way we think about technology. By now, technology is indispensable if we want to make buildings more efficient and, above all, improve the lives of those living in them by making it easier. The research data speak of an important Italian real estate heritage that, however, needs modernization and renovation. Technology is the ally that modernizes buildings at a much lower cost than in the past. Those who buy newly built construction also want a home to be lived in to the fullest extent. And for this, they are much more demanding: they demand efficient services, usable common areas, and smart equipment”.
“It was precisely through technology, and particularly through our App,” continues Cassani, “that Titiro Digital was able to simplify and streamline all the processes in the real estate supply chain (from the real estate developer to the resident via the condominium administrator), thus increasing the sentiment and the value of properties. A job of ours that can never be exhausted but daily pursues the progress of technology to offer our customers an increasingly all-encompassing experience”.